Thursday, January 20, 2011


Life has a habit of making one make decisions! So what do I mean...? Well we have to decide what to wear, when to eat, where to go etc we are making decisions each and every day which makes our life path the way it is....confused?
Well each day we make decisions that may affect the rest of our lives without even realising it....for example we decide to go out and down to the supermarket at 2pm, we bump into a friend there who imparts some information that impacts on our thoughts and future decisions, its interesting is it not?
I have led a sustainable lifestyle all of my life..some have thought I was just a skinflint and my father bless him kept reminding me that rationing ended in the fifties and there was really no need to reuse and recycle old stuff...he had done that as a lad in the war and 'things were different now'....Oh but how that attitude and the desisions made by the 'modern' post war generation have affected the world and our future! When China finally gets a standard of living deemed modern for all its inhabitants we will need several worlds to supply it...yet we only have one!
Blimy...I am getting philosophical....or cynical!

When it comes to decisions I have made a big one....
I am going to downsize the 'Woolly Shepherd' no not me on a slimming fad...but me being sensible. Green business is big business and usually not at all ethical! I have built up a small, award winning, permaculture based sustainable ethical business but to compete I must forever be striving, fighting, working silly hours, stressing and so on because business is business. It has interested me a lot that often folks who consider themselves ethical in their private lives consider business to be neither ethical nor unethical and are quite happy to metaphorically speaking stamp on the head of their competitor at work whilst at home raising a pig or two for their freezer and keeping a few rescued ex battery hens because they do not want their families to eat battery produced eggs and pork....mmmm!
so I am going to take my little business back to its roots and work at the grassroots level supporting the way of life I have practised for ever and leave those who cannot equate ethics to do their thing.
I am going to stop and 'smell the roses' financially it will be ten steps back but personally I am going to be a richer person for it too!....I wonder exsctly where the head stampers riches really lie?

3 comments:

Anonymous said...

This makes perfect sense, and I wish you every happiness in your smaller green business, I rather suspect that you will love it and not miss big business at all!

J. said...

Ten steps back is very often ten steps in the right direction, in my experience

With love
Julie

Gabrielle said...

This sounds like the right decision for you right now. Good luck with the changes x