Wool has many uses! Here we see some of the insulation offcuts used in my hanging baskets and some reprocessed waste wool used in an old wire veg rack to very pleasing effect!

Life is getting really exciting with us being featured in National Geographic Green!.....Reuters News wanting to film us for world wide distribution and a couple of other exciting things yet to be confirmed!

Budget day was yesterday and boy are people going to have to cut their spending habits! We live on a really low income.....below the 'poverty line' according to government statistics but we live really well due to being very very frugal! so when I hear people with combined incomes of over 40k moaning how they are going to be worse off by 3k I am amazed! 40k is an amount of income I can only dream of....
combined with a set of statistics received yesterday that reveals that........... Britons annually put 2 million tonnes of textiles in landfill each year
That in 2009, women bought nearly 3x the amount of garments they bought in 1999 and 20% of the clothing we buy we don’t even wear.
and a garment worker in Bangladesh makes as little as £1 a day making clothes for Western markets.......makes me think people need to learn a little thrift???

The Green Party MP complained there were no green issues addressed by the budget but I would say that making people reuse their clothes....and actually wear them out, reduce their spending and buy ethically....good well made clothes that will last and give the makers a fair price rather than throwaway teeshirts that cause environmental catastrophes due to cotton production methods and recycle the old clothes and textiles rather than land filling with them is a HUGE issue well addressed......

The wool you see in the veg basket would have been destined for landfill......I have stopped approx 6 tonnes of waste wool going there in the last 12 months......fibre for thought eh!

Yurt liners any length can now be made on our fantastic new machine....and fabric for clothing, and rugs, and wall hangings, and......loads and loads of stuff!!!.......including mulch mats, hanging basket liners, and lots of horticultural items!!!

Taken from Father Peters excellent blog....look at my links.....

The following is inscribed on the tomb of an Anglican Bishop in Westminster Abbey

"When I was young and free and my imagination had no limits, I dreamed of changing the world. As I grew older and wiser, I discovered the world would not change, so I shortened my sights somewhat and decided to change only my country, but it, too, seemed immovable.

As I grew into my twilight years, in one last desperate attempt, I settled for changing only my family, those closest to me, but alas, they would have none of it. And now, as I lie on my deathbed, I suddenly realise: If I had only changed myself first, then by example I would have changed my family.

From their inspiration and encouragement, I would then have been able to better my country, and who knows, I may have even changed the world".

In the words of Ghandi 'Be the change you want to see'.

Earlier in the year I was asked by an artist if I would take part in a project called 'Soft bench in a hard landscape' which is all about knitting jumpers for park benches!!! The idea is that lots of people in a comminity knit a bit of the jumper and its then placed on a bench where people can sit, bringing the community together....
So of course I glibly said yes and found that within 10 days I had to take some Jacob wool (a black and white spotted sheep breed) and turn it into knitting wool....yikes!
So I set about the task of washing, drying, picking and carding the wool, trying hard to retain some of its charecter of being multi coloured. I then had to find a very fast hand spinner who could produce enough wool to knit into a bench jumper and felt some of the wool to cover the legs!!!.......and the result?
Well its pictured on the left...Salon Bench Knowle West.
Rather good eh?

Well lots of exciting things are happening so I have got to keep blogging or I will have to write sooooo much to catch up!
The sun has decided to shine so at last everything is growing with a vengence! All 8 ewes have lambed....4 ewe lambs and 4 ram lambs including a grey one!
Our new pigs have settled in.....3 mangalitza cross Tamworth gilts who will be going to the great freezer in the sky in September! I am running a pig co-op this time teaching 2 friends how to raise weaners ready for pork and bacon so we have 1 pig each and do a week on week off rota of feeding etc....really good way of doing it! They are very long in the body, very well grown and lovely pigs.
We have been working our socks off and have just completed over 100 sheets of felt for a customer, had a project to felt a peat bog in Wales come in and borrow our felting machines, had an open day with over 80 visitors....and escaping alpacas!!!
We have also been involved in a project to knit a woolly park bench and have branched out into designer dog beds and......futons....The futons will have their first outing at Wonderwool Wales this weekend along with some amazing clothing designed and made by a fashion designer out of waste wool felt!!!
I have not seen the jackets etc made as they are top secret but I will take some pics for the blog on Saturday when they are featuring on the 'Sheep Walk'

Normal service will shortly be resumed!
I have not really felt like posting of late as I try to keep this blog very upbeat and full of challenge.
However late last year my daughter aged 26 was diagnosed with breast cancer which was a terrible shock to everyone concerned....this is a very young age to find out such a diagnosis. I have a tendency to be a cool level headed person who copes well in a crisis....and on the outside I do....very well. There is a part of a poem by Rudyard Kipling that talks about " if you can keep your head when all about you are losing theirs and blaming it on you, If you can trust yourself when all men doubt you, ..." and that sums me up well....although a good friend of mine often says if you can keep your head when all about you are losing theirs - you really don't understand the seriousness of the situation!.....well may be! however it is very hard when a child of yours is diagnosed with something like this....and you have other kids....another daughter aged 28, a son aged 24 and sons at school aged 17 and 7.......what do you say, and how? Especially when all your older female relatives have died directly or indirectly from it albeit at a much older age!
It is also hard as if you have a young child diagnosed with a serious illness there is a lot of help and support for the family for example CLIC have a home from home where families can stay together whilst having treatment.....but when your child is an adult, even though they are still your child and even though you have other children....and I have a 7 year old who adores his sisters and brothers....there is nothing! you don't count, there is no support, no information....of course this is because your ill child is an adult......in the eyes of a parent age means nothing, they are your child, but you are not involved anymore, you do not count, you are anonymous, you don't exist......
And it is very very hard!
Friends ask if everything is going ok....and you give as much news as you can. My daughter lives with her partner over an hour away so poping in is very difficult....and he is very protective of her so it feels like interfering to intrude on them uninvited.....and that is seen as being uncaring....so hard to get things right......
I have no family left alive other than my kids so no supportive sister or brother for me.....and her dad who is not my husband, we split 13 years ago, has never asked how the rest of the family are or how the other kids are feeling......and his family, all evangelical christians, have never contacted me about it either.....so its actually rather difficult to keep cheerful at times!

She is half way through very strong chemotherapy at the moment and its hard, almost impossible to know what to do and how to give support when running a business (I'm main breadwinner so cannot put on hold!) sorting out a difficult teenager, occupying a lively inquisitive small boy and supporting a husband who has recently broken a bone in his leg falling off a ladder! not to mention trying to be a friend to my other daughter who can be a little distant and difficult at times and my other son!

So please forgive me for being open and honest and please people check your 'bits' boobs for the ladies and balls for the blokes.....it might save your life!

......There have been a number of disasters recently, earthquakes, mudslides and floods.......We got our insurance renewal and the letter in formed us that we didnt have to do anything as it would be automatically renewed and the new monthly premium would be .....nearly £200.....
Pardon! I re-read this several times and sat down quickly....that was over £2000 per year! Before this arrived our monthly premium was about £40 for buildings and contents......
So I phoned the insurance company to question the huge increase....the man on the phone said he thought there was something wrong and would phone back when he had investigated.

Well 10 minutes later he phoned back......'yes madam that is correct as you are now in a flood risk area'.....Urm but our house is nearly a thousand feet up on a hill (294m) and are you sure I asked....Oh yes he replied.....
Well I know there have been a lot of floods in Britain but it would take floods of biblical proportions to reach our house!! Therefore I had to cancel the insurance and go in search of a new deal on compare the meerkat.com (those of you who watch british tv will understand!!)

So now I have new insurance from a company who is not preparing an ark.....

Gosh.....I have not posted anything here for a month......which reflects just how manic it has been!
We are able to cut the price of our sheeps wool insulation for roof and walls! Fantastic news this as we really want to get wool into peoples homes and make it affordable!
Good old B&Q....a British diy chain for those of you who don't know....are now selling sheeps wool insulation....of a sort....its 35% and mixed with.....wait for it.....fibre glass! which makes a nonsense of it being environmentally friendly in my opinion!

I was featured in a double page centre spread in a local newspaper recently.....the Western Morning News! They really did a good job explaining to people what I did and how....and why! Several people contacted me but thought wool insulation was too expensive....and I explained how and why it was a bit more expensive.....but didn't literally cost 'the earth' and as I have said here we are trying to make it affordable for all which we can with our recycled knitting wool insulation...which is lower in price than rockwool.....so tell you friends!

Wool Duvets from Devon! There was a fascinating programme last night on the tv.... called 'my dream farm' it followed a family who moved to Devon and took on a small farm, some sheep and some pigs! They wanted to make some money from their produce so decided to make wool duvets. Well it DOES help if Monty Don give a bit of help and advice and brings in the buyers from London! Good luck and go for it is my advice to them!
Meanwhile we are to be featured in a double page spread in the Western Morning News next week! They are really interested in our business of keeping people warm with sheeps wool insulation! Above are pictures of a recent installation in a grade 2* listed house!!
We have expansion plans in the pipeline having been awarded a loan from The Fredericks Foundation to purchase a needlefelting machine......more news on that front soon!

Its been so cold and frozen that I just have not got to blogging.....We had permafrost for 2 weeks, frozen everything plus lots of woolly packs to get out so everyone could have their turkey delivered! I took a week off between Christmas and the New Year to paint the kitchen and then BANG snow....and lots of it!!!
4ft drifts up by the unit....we slithered in and out with children being looked after by all and sundry as schools were closed too....my 4x4....kept for such occaisions became a snowmobile and we crossed all sorts of terrain covered in ice and snow! The picture is sunset over a snowy airfield at Dunkeswell near my Woolly Waste Unit! The video is of our house in its snowy setting! And today after a week of 6 inches of unyeilding white stuff we woke to 4 inches more on top!! I am getting seriously fed up with it now as the schools are shut and the sheep confused as to exactly where the grass has gone!

Cows.....methane....vegetarianism.....cows......climatechange......milk.....cows.....cheese.......grass.......conservation.....cows.... ......ooooo and a few million sheep, deer, antelope, bison, buffalo......cows......methane....global warming....

This has been a reccuring theme on tv over the last few weeks......
I have a veggie husband.....yep Pete is a veggie.....he always has been....for over 30 years....and yes I grow meat.....
I have had some interesting anonymous comments posted on the blog from those who want to bash me for murdering my animals, causing climate chaos or a combination of the 2!.....I usually delete them as they cannot be bothered to leave their name or because they are rude!
So I got to thinking and doing some asking around.....what do people really know about ruminants....the vegetarian grazing animals with 4 stomachs that include cattle, sheep, goats, deer, buffalo and antelope to name a few!
They are animals designed to graze and browse large quantities of plant matter, then sit down and regurgitate it, re chew it (chewing the cud) and then swallow it again.
They all belch methane as part of their digestive system....
So why are cattle suddenly so bad, why are we all supposed to go veggie and is it as simple as all that to stop greenhouse gas?

Wellllll.....noooo!
Lets look at it bit by bit...
Cattle (and other ruminants) are designed to eat herbage....grass etc....and if that was all they ate plus hay in winter when the feed value of grass was low, they would be ok, if given a huge area to roam.....about 4 acres per cow...They would be able to produce and feed a calf, but that would be it....just like a bison or buffalo.
However man has developed 'breeds' of cattle accentuating their atributes for rapid growth, big muscules and milk and as a result we have beef cattle such as the Hereford that produces only enough milk for its calf but puts on loads of meat!.....it has a good frame designed to carry beef!
On the other hand there is the Fresian that is a large bony cow that produces lots of milk ....more than a calf can manage and often if not milked for humans can suckle 2 or 3 calves!(not its own as cows generally have one - foster calves!)
So we have beef and dairy cattle.
All cattle breed annually with a gestation of 9 months...so eah year a cow will calve and if a beef breed she will raise her calf and if a dairy breed she will not as the milk is needed for the milk and dairy products industry....
Now the beef cow and calf will be kept extensively on lots of grass, and little corn/grain feed will be given....therefore less methane will be produced as more grain fed to cattle = more methane produced by the digestive system!......The calf will grow on and eventually become prime steak etc!
The dairy cow will also eat grass and hay BUT will be fed huge quantities of grain to keep milk production going as she must produce well..... more milk from less cows is more efficient! She needs a high protein diet containing a lot of protein, usually soya based.
The dairy cows annual calf will be either a beef cross bred (its father being a beefy bull) or a dairy calf (its father being a dairy breed like mum) The beef calves will be reared for meat, the female dairy calves for herd replacements and.....the dairy bull calves.....which are skinny and not at all beefy....are often shot at birth now the veal trade to which they used to go to is not popular....(some are raised as rose veal)

So......the beef animal is extensive, lower in methane, is a good conservation tool as it grazes areas that need cattle to maintain biodiversity, may consume some grain, but not high protein....and provides beef for meat eaters.....however....
The dairy cow needs lush grazing, often rye grass which is poor for biodiversity, needs huge quantities of maize and grass silage, needs large ammounts of concentrate grain feed containing a lot of soya, produces huge quantities of poo.....which is collected in big slurry tanks...and produces huge quantities of......methane!
And the produce.....all vegetarian....plus an annual calf.....

So what can we conclude from this.....?
Well its complex....if we want to eat meat we have to demand local extensively farmed grass fed meat (if its beef or lamb) free range pork and poultry and that is going to be expensive as its been produced slowly and conservatively without a lot of cheap grain feed with a lot less animals to the acre. Therefore the decision must be to eat a lot less meat but make it much better quality meat that has done a good job for biodiversity and has not 'cost the earth'.....
If we want to eat meat every day we must face up to either spending huge amounts of money to feed our meat habit or buy cheap mass produced meat that has been pushed to weight by feeding lots of grains (as in the picture in the cattle parks of the USA and S America)
The dairy cow which produces the milk and therefore the butter and cheese is a bigger producer of greenhouse gas....because of course everyone wants to eat tons of cheese, butter, yoghurt etc and drink gallons of milk and there is the sticky question of the fate of the calf it must produce each year to keep it milking! Therefore there is just as much of a dilemma with dairy products as there is with meat eating!!!
So veggies next time you yell from the rooftops that meat eaters are causing global warming take a hard look as how much you consume in the way of dairy produce!

Personally I don't have any problem with anyone eating anything......so long as they have thought long and hard about the consequences.......food for thought eh?

Climate change is being discussed...on every programme on tv and the radio it seems...why? Well of course all the great and the good are currently discussing whether we are going to save the world or not in Copenhagen at the Climate change summit....
Save the world...oh come on...really? YES REALLY!!!
We just cannot carry on behaving like idiots and I mean really dumb stupid idiots! We have finite resources of many of the things we take for granted like oil! Trouble is so many people expect to carry on regardless of the consequences......a lot of people say to me how lovely it is to see a green business thriving and thats great, until they then buy the cheapest option....

For example say they need some roof insulation....they consider wool,....( "but well really, it IS expensive isn't it?").....so they pop down to the local DIY store where there is a BOGOF (buy one get one free) on rockwool, polystyrene board or fibre glass insulation (" Oh it was soooo much cheaper we bought enough for the garage too")

But what is wrong with that approach I hear you say? There house will be warmer and emit a lot less in carbon and they will save money on the heating bills, surely there is not a problem?

Well....sheeps wool insulation may be a bit more expensive to buy but it does the same job in lessening carbon emmissions and lowering bills BUT it does a whole lot more besides.
Firstly the energy required to make the same amount of rockwool is.....approx 85% more!!!
add to that transport costs = lots of oil AND then once installed if it is to be disposed of years later is not recyclable nor compostable and has to go into landfill!
Fibre glass....often marketed as recycled glass bottles....has a similar problem....the cost of transporting, recycling and reprocessing is enormous, and again is not re recyclable nor compostable.....and must go to ......landfill!
Polystyrene and foam board.....well what can I say.....made of oil, and very difficult to dispose of...I saw lots of both in a load of builders waste at the local tip!!
Wool..... is readily available within possibly a max of 20 miles of your front door presently keeping a sheep warm, renewable, recyclable, compostable, and its NOT going to cost the earth.....

So to those who think they can do their bit by going down to the DIY store, buying some cheap insulation, changing the odd lightbulb and possibly scrapping their gas guzzling car to take advantage of the government scheme to reduce older cars on the road to by a smaller one....
who then pat themselves on the back for being so 'green' and then go and book a 5p flight to Barcelona .......well done.....but its not quite this simple.....

Devon Environmental Business Initiative......

I entered the awards after lots of arm twisting.....

I knew that lots of huge and top businesses entered......like the National Trust and Paignton Zoo (who won last year)......

So when we were shortlisted in the Environmental Goods and Services category I was amazed....

Off we went last night to the awards ceremony to collect our certificate for being a finalist....

But to my total shock we won the category....

We then watched the other categories being presented with their awards and thought wow!

And then the announced the overall winner for 2009.......

And it was 'The Woolly Shepherd'........and there was a picture of me and my logo up on the big screen......gobsmacked!

Thanks to everyone who reads the blog and supports us by buying our products......this is just amazing!

Sheeps wool insulation was discussed on a programme called Countryfile on the BBC last night! At last people are realising that sheeps wool is as good if not better than man made materials and other more damaging to the environment materials!!!The U value is very comparable with rockwool yet the energy used to make it is 85% less....!!! I make this from 100% British sheeps wool.....better than that even is that a fair price is paid to a lot of the farmers from whom I buy direct!......and ALL the wool in our insulation is from West Country farms!! - cuts the fibre miles down to a minimum! So if you need some....let me know! Have sold a batch of Ouessants to Essex recently including one of the French ewes who arrived in 2007 and the original ones i bought. Concentrating on a few white ones and some of the tiny black ones. im not really missing the big ladies....but have just bought some coloured Wensleydales!

More good news! I have been awarded a loan by the Fredericks Foundation
to buy a needle felting machine!!! We will now be able to process all the waste cut offs from our insulation and make more!!! Of course this is a small machine, a mere 60 inches wide, but it will be brilliant! We can also make prefelts and very detailed fashion felt on this machine as it can process metre after metre in a continuous roll!....Wicked!

I also want to have a bit of a rant about homelessness......
Inspired by something that has happened locally......

There is a lovely family that are homeless....yes really....in 2009.....without water and sanitation....and with only basic cooking facilities....
A situation originally caused by circumstances involving domestic abuse, violence and debt...
A family who have picked themselves up, do not 'live off the state' but work hard in the casual work found across the west country, mostly horticultural seasonal work.
They are seen as theives, scroungers, mingers, which they most certainly not....by some and genuinely in need by others....yet no one will let them rent their available houses......in an area full of second homes and holiday lets....all standing empty whilst a small boy smiles and says....'I'm just a bit hungry'.......

Somerset is famous for its amazing night time carnivals......if you are ever in this part of Britain at this time of the year you really must not miss the chance to see one!
There are several 'circuits' some being dictated by float size and road bends!!! The Wessex circuit includes Taunton and you can see below my attempts to photograph and record some of it last weekend. However the biggest circuit is the Guy Fawkes circuit and the 2 unmissable carnivals on that one are Bridgwater and Glastonbury. We are off to the Bridgwater carnival next Friday night. It starts at 7pm and finishes at about 10.30 after which squibbing takes place.....over a hundred people line the high street with amazing squibs....fireworks that shoot silver rain.....on poles....take a look at this link here to find out all about the carnival and how to get there!

Time! Where does it go? How can anyone ever be bored!
Well lots has happened here....the judges came and went for the awards, and now I must sit and bite my nails! We will know the outcome at the awards ceremony on the 26th November and it seems our category had the most entries and some are HUGE companies.....I am now getting a bit scared.....especially as Taffy my assistant says I MUST wear a frock for the do, which is like the oscars with the envelope opening etc.....I don't actually posess a 'frock' and having lost 2 stone in weight the 2 skirts I do posess look somewhat tent like!! We shall see!
We are now processing wool for an arts project....where they knit a sweater for a bench.....interesting! Some felt shrouds.....!! A load of felt for individual commissions, lots of wool to be sent for spinning....and loads of insulation....its great to be soooooo busy!
At home all sorts going on too. The last of the veg, chillies, peppers, spinach, spuds and stripy aubergines have been cleared from the veg plot by the fab helper Carolyn, who has also painted one of my sheds a lovely greeny bluey colour and my shepherds hut green!
We had a young couple from the USA here for 10 days too and whilst here they did some incredible stuff....took the hedge out at the front of the house to let more light in, redirected the stream back to where it was supposed to go with the aid of a ditch and were stars in the wool cutting dept!
Another friend has been in and built a smashing compost loo for us in return for pulling a caravan back for him......pics to follow when i have time to take some.......phew....see its all go here!
Add to that tons of jam made, elderflower and grapefruit, and rhubarb wine racked off to clear before bottling and 40 pints of home brewed beer about to be bottled as I type....well its no wonder I am tired....but happy.....hic!

Celebration time at Woolly Waste! We have been shortlisted for the Devon Environmental Business Awards!!!
We are now up against 3 other businesses for the Environmental Goods and Services Award!!! I am so chuffed as we have worked really hard to get this far. The next round is on the 20th of October when we get a visit from 4 judges for an hour and then we have to wait until the awards ceremony at the end of November to find out!

What else have we been up to? The Ouessant sheep are happily chomping their way through lots of lush autumn grass and Merinos is enjoying being top ram!
We have some volunteers arriving to do some mass vegetation clearance in the front garden.....and we have just turned half a tonne of waste wool and rugs, some pictured below, into fluff by putting it through our garnet machine. The 'fluff' in the bag is being used to insulate an eco house!!!
The pictures show the before, during and after!

Did you buy french beans beans or flowers this weekend?.....Did you see where they came from.....Did you care? Just look at the result! Just imagine if it was Britain, with water tankers being mobbed by folks desperate for water! Imagine if you will our countryside strewn with starving people and dying cows.....Of course it won't happen here will it?......most likely not to be honest, but neither should it be happening in Kenya. I went shopping in Sainsburys this morning and the African grown flowers and green beans are still there for us to buy and having seen the huge version of the above picture of dead and dying cows in the front of the Guardian yesterday I felt a huge rush of revulsion for a global market that insists that its ethical and fair to import green beans from a drought ridden country......Of course many argue that the bean(and other veg) growing improves lives, brings in foreign capital, uses less energy than freezing beans grown in Britain etc etc..........but at what cost to the lives of those cattle herders, and the Masai people, whose culture and nomadic life are almost at an end.....what of them? What of the cattle and goats that are dying....about 50% of Kenyas livestck are dead....the cost of a green bean or a red rose....thats what. We in the west, who cannot be bothered to salt our beans or preserve them by bottling, we who protest loudly about animal welfare ....... are stealing the lives of people..... mums, dads, grannies and grandads...... and little children by stealing their precious water to grow.......beans!
Progress, international trade, globalisation.....call it what you will its immoral!

Its tough sometimes being a person with a sustainable environmental business because a lot of those who love to use the words and phrases environment, conservation, sustainable, green, save the world, get in touch with the earth, make a difference, transition to a new future etc find the word 'business' sits very uneasily with them.....now before you all bash me I know what the problem is or seems to be....businesses are seen as efficient, occasionally dishonest, pushy, low levels of morality, brash and just a bit to normal....
Maybe I have got it wrong? But its very interesting as I have come to these conclusions reluctantly through reactions to what I do by the folks who need to be the most supportive!
Lots of people want to 'come and pick my brains' about what I do, they come and visit the unit, often because they would like to be involved in a similar project....great! I don't mind chatting and telling it as it is!
Others have wanted to work with me, and a couple have for a bit but have found out that running an environmental business is not 'fluffy' .....that its hard work!

I often muse on why businesses that are very successful with terrifically high morals and ethics like Riverford and Cafe Direct are often criticized to death by the 'environmental types' and to be honest I just cannot understand it........they are very successful businesses.....is that the root of the problem? Do we all like an under dog, someone who tries but fails, a reason not to be successful, a reason to moan?........... I just don't know!
But its got me thinking a lot! .........and I think somehow its a British thing! We are not radical in an ordinary way......we like to look the part for the lifestyle we choose so an environmentalist is often seen as a person with hippy clothes and hair, several piercings, maybe a tattoo of something celtic..........but never as a bloke in a smart suit with a crisp shirt!!!

At home here we are possibly at our most sustainable but we look very ordinary.....too ordinary at times! I wear very boring normal clothes...most second hand. We shop very ordinarily in supermarkets and local shops but make a point of demanding local produce and buying nothing that is out of season or from the other side of the world. We drive.....and yes we have 3 cars....horror of horrors.....but we use them responsibly and for the purpose intended eg we do not use the 4x4 except for towing logs or livestock or wool!
We do not fly.....at all, and never will.....! We have a tv, the kids have an X box and a DS (those who are in the know will know what they are!) and we have computers.
We grow wood, veg, meat and reuse every last thing we can eg the cereal box insides are used to wrap the packed lunches.
I am not claiming sainthood but just pointing out we do not live in a yurt, a green wood building, nor an eco home, just a house.....we don't wear the 'right' clothes, we don't cycle everywhere because we cannot...BUT we want sustainable and ethical to be normal!
And when it comes to my business we want people to get involved.....come along and help for a day!